When selling on Etsy, your product images are often the first impression potential buyers have of your store. In fact, Etsy itself has confirmed that high-quality product photography is the most influential factor in a shopper’s decision to buy. It even outweighs factors like product price, reviews, and shipping costs.

With millions of sellers on Etsy, grabbing a shopper’s attention and stopping them from scrolling is essential. But even the best photos won’t make an impact if they don’t meet Etsy’s image size and quality requirements. If your images don’t comply, they might not even appear in search results or listings!

This comprehensive guide will take you through everything you need to know about Etsy image and video specifications in 2024. Let’s dive into the essential photo sizes and tips for making your product listings stand out.

Etsy Image Basics

Before we get into the details, here’s a quick rundown of the basics for Etsy photos:

• File Types: JPG, GIF, PNG
• Color Mode: sRGB
• Minimum Size: 2000 pixels on the shortest side
• Resolution: 72PPI (Pixels Per Inch)
• File Size: Under 1MB (to ensure fast upload times)

By following these fundamental guidelines, you’ll avoid common mistakes and ensure your images display beautifully on Etsy.

Etsy Image Size Requirements for 2024

Each type of image on Etsy has its own specific size requirements. To simplify things, we’ve created a quick reference guide to make sure you don’t miss anything.

Detailed Image Specs for Etsy

Listing Images

Your listing images are crucial! These are the images customers will see when they browse your shop and search results. Here are the recommended specifications for listing images:

• Size: At least 1000 pixels wide, but Etsy recommends 3000 x 2250 pixels for a higher-quality zoom feature.
• Aspect Ratio: 4:3 is ideal, but ensure that your product is well-centered in the frame.
• Orientation: Square or landscape orientation is preferred for the first image.
• File Type: JPG, GIF, or PNG
• Resolution: 72PPI
• File Size: Under 1MB

Tips for Successful Listing Images:

• The first image in your listing will serve as the thumbnail, so make sure it’s clear, bright, and in focus.
• Show your product from different angles. For example, if you sell handmade bags, include shots of the interior and the exterior.
• Keep your images consistent in size and orientation for a uniform shopping experience.
• Aim to upload at least five images — this gives buyers a better understanding of your product.

Shop Icon

Your Shop Icon represents your brand across Etsy. It’s the small image that customers will see in search results and on your store’s homepage. It should be clear and easy to recognize, so here are the specs:

• Size: 500 x 500 px
• File Type: JPG, GIF, or PNG
• Resolution: 72PPI
• File Size: Less than 1MB

Ensure that your icon is simple but reflective of your brand’s personality. Avoid too much text or busy designs, as these might not appear well on smaller screens.

Shop Banner

The Shop Banner is your opportunity to grab attention and highlight promotions or themes in your shop. You can choose from a mini banner or a big banner depending on your style.

• Mini Shop Banner: 1,600 x 213 px (recommended)
• Big Shop Banner: 1,600 x 400 px (recommended)

Remember, Etsy allows for different types of banners, so select one that fits your shop’s overall design and purpose. If you have a seasonal promotion, the larger banner might be ideal, while the mini banner is perfect for more minimalist designs.

Etsy Videos

In 2024, Etsy also allows you to add videos to your listings to enhance the shopping experience. Product videos are a great way to show your product in action and can help potential buyers connect with your items on a deeper level.

• Length: 5-15 seconds
• Resolution: At least 1080 pixels
• Number of Videos: 1 per listing

You can even add audio, but Etsy will remove it before publishing, so don’t worry about background noise.

How to Resize and Edit Your Etsy Images

Once you’ve captured the perfect photos, you’ll need to resize them to Etsy’s specifications. Luckily, there are several easy-to-use tools that can help with this, from online platforms like Canva to professional photo editing software like Adobe Photoshop.

Here are a few tips for resizing your images:

• Keep it simple: Resize your images to fit Etsy’s requirements, but avoid increasing their size too much. Enlarging images can reduce resolution and cause pixelation.
• Use online tools: There are many free online tools like Soona Image Resizer that automatically apply Etsy’s specs, making it easier to adjust images quickly.

How to Capture the Perfect Etsy Listing Photo

Taking a perfect Etsy product photo doesn’t have to be complicated. With a few basic tips, you can enhance the appeal of your photos and improve your listing’s chances of success:

• Use a neutral background: A clean background helps focus attention on your product.
• Natural lighting: Try shooting your product in natural light to avoid harsh shadows.
• Product focus: Make sure your product is the focal point of the photo, with no distractions.
• High resolution: Always aim to take photos in the highest possible resolution to ensure your product appears crisp and clear.

Etsy Photo Size FAQs

What size should images be on Etsy?

• Images should be at least 2000 pixels on the shortest side with a file size of under 1MB for quick uploading.

What is the best file type for Etsy images?

• The best file types for Etsy images are JPG, GIF, and PNG. However, animated GIFs and transparent PNGs are not accepted.

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